Comments on: Should I Bid on Branded Keywords in Our PPC Campaign? https://www.bruceclay.com/blog/should-i-bid-on-branded-keywords-in-our-ppc-campaign/ SEO and Internet Marketing Tue, 05 Nov 2024 10:35:59 +0000 hourly 1 By: Company Setup Consultants https://www.bruceclay.com/blog/should-i-bid-on-branded-keywords-in-our-ppc-campaign/#comment-886050 Tue, 05 Nov 2024 10:35:59 +0000 https://www.bruceclay.com/?p=106846#comment-886050 Great insights on bidding for branded keywords! It’s impressive how you break down both the pros and cons, especially the advice on when NOT to bid if you’re already the top organic result. I love the idea of using a tool to avoid wasting ad spend in such cases. Your focus on maximizing ROI while maintaining control over brand visibility is spot on. Thanks for sharing such practical advice—definitely a must-read for anyone managing PPC campaigns!

]]> By: eonmorgan https://www.bruceclay.com/blog/should-i-bid-on-branded-keywords-in-our-ppc-campaign/#comment-516669 Tue, 05 Apr 2022 05:34:48 +0000 https://www.bruceclay.com/?p=106846#comment-516669 Although there are two schools of thought on this paid search issue, we’ve put out a detailed argument for why paying on your branded keywords makes sense for your business, no matter what industry you’re in.I am an expert in ppc management services.

]]> By: Robert Stefanski https://www.bruceclay.com/blog/should-i-bid-on-branded-keywords-in-our-ppc-campaign/#comment-469328 Thu, 07 Oct 2021 16:11:17 +0000 https://www.bruceclay.com/?p=106846#comment-469328 In reply to FR002.

Hi FR002,

We find that Q&A, FAQ and How-To structured data seems to be best at helping get featured snippets since they are direct answers to a question that the user may search for, though there are other Schema types that will work to. This structured data should be a direct reflection of what is in the content.

Hope this helps!

]]> By: FR002 https://www.bruceclay.com/blog/should-i-bid-on-branded-keywords-in-our-ppc-campaign/#comment-465833 Fri, 01 Oct 2021 16:47:01 +0000 https://www.bruceclay.com/?p=106846#comment-465833 How have you used structured data to earn featured snippets?

]]> By: Dawid Lisowski https://www.bruceclay.com/blog/should-i-bid-on-branded-keywords-in-our-ppc-campaign/#comment-459741 Mon, 13 Sep 2021 19:21:16 +0000 https://www.bruceclay.com/?p=106846#comment-459741 The best quote from this blog post is ” Don’t Waste Money by Bidding on Branded Keywords”

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