According to HubSpot research, 43% of marketers used artificial intelligence to produce content in 2024. You can bet that number will increase in 2025 and beyond.

But with so many choices available, choosing the right AI content creator may prove difficult. Doing your due diligence is worth it, though; the benefits AI brings — chiefly the time and money you save due to a more efficient content production process — make this investment a no-brainer.

We want to help you make an informed choice when going through the process of choosing an AI content creator. Read on as we discuss important things to consider.

• What to Consider When Choosing an AI Content Creator
  • Types of Content You Need
  • Ease of Use and Learning Curve
  • Customization and Flexibility
  • Output Quality and Accuracy
  • Integrations and Scalability
  • Pricing and Support
• Content Goals and Expectations
  • Content Quantity
  • SEO Optimization and Keyword Integration
  • Balancing AI and Human Effort
• Final Thoughts
• FAQ: How do I ensure the content generated by an AI creator consistently meets high-quality standards?

What to Consider When Choosing an AI Content Creator

If you’re in the market for a new car, do you buy the first one you see? You most likely will research each model thoroughly to find the one that best suits your needs before making a final decision.

The same applies to picking an AI content creator. Research is key.

Types of Content You Need

First, determine the type of content you primarily need.

Some AI content creators excel at short-form content like social media posts or product descriptions. Others are better at generating long-form blog posts, articles or scripts.

Understand what your project needs are, then pick a tool that is tailored toward them.

Ease of Use and Learning Curve

User interface is a big consideration. Some platforms have simple, intuitive interfaces perfect for beginners. Other AI writing tools may involve a steeper learning curve.

AI tools should simplify work, so avoid counter-intuitive ones. Look for AI content generators with clear instructions, tutorials and accessible customer support. Some even offer a free trial to use the software before you commit.

Customization and Flexibility

Every business has its own identity, styling and customer base. For this reason, you want to select an AI content generator that affords customization and flexibility.

Search for a tool that can align with your company. It should be able to learn your brand’s tone of voice, language, desired keywords and style.

Because content is so seldom static, you also want to find a tool that makes it easy to update or refresh stale content.

Some AI tools specialize in specific niches, like AI SEO content tools that output optimized content to compete in search engines.

Output Quality and Accuracy

AI technology may still be in its early stages, but the results it produces aren’t always consistent. And sometimes the quality is just bad.

AI writing tools are massively helpful, but they require a human to be in complete control of the content they generate. When you work with an AI content generator, making sure that what it gives you is both factually accurate and original should be your number one priority.

To that end, it’s best to work with an AI content generator that’s hooked up to the internet rather than one that’s just pulling from historical data. Otherwise, you’re going to need to employ a lot of fact-checking and editing services, which means spending way more time on this than on creating fresh content.

Integrations and Scalability

Think about how the chosen tool integrates into your existing workflow. A not-so-simple integration can really hinder your operations. On the other hand, a smooth operation can effortlessly help you scale your content efforts.

Some platforms are equipped with project management features and can even facilitate team collaboration as you work to develop content.

Look for platforms that grow with your needs, accommodating larger projects, more team members or changing project requirements. Go with something that can scale up or down with your team across changes in operations and across the technologies you use.

Pricing and Support

Consider your budget as you look at the features that each AI content generation tool offers.

Pricing can vary so much from one tool to the next that it’s hard to put together a meaningful comparison of plan types. Tools might have free plans with limited functionality to tempt you, but if you want to get the most value from your chosen service, it usually pays to pony up for at least the basic subscription or above. Review each plan, then decide the value it can bring to your business and content strategy.

In addition to the cost, weigh in factors like platform support.

Good customer support can make all the difference, especially during initial implementation and while navigating technical glitches or difficulties.

Content Goals and Expectations

Your content strategy is the backbone of your AI-generated content strategy.

A thorough evaluation will help ensure the chosen tool fits your larger marketing strategy. Start by clarifying your expectations of an AI content creator.

Content Quantity

Evaluate how much content you need per week or month. Will you utilize AI solely for quick content like social media captions, or is the goal to generate lengthy blog posts consistently?

Clearly defined content needs will influence the type of plan or subscription required for the tool.

Many AI platforms have word limits associated with different pricing tiers. This can factor into your decision if your aim is high-volume content generation.

SEO Optimization and Keyword Integration

Your quality content must be findable by both users and search engines. That means your content needs to be optimized for SEO and must be rich with target keywords.

A good AI content creator should have SEO optimization features already built in. Content output that is primed to compete in the search results from the start can be a life saver, saving your content team significant hours.

You might not need those capabilities if you prioritize unique content over content ranking highly in search.

Balancing AI and Human Effort

Remember to find a good balance between AI assistance and human creativity. Determine your comfort level relying on AI-generated content.

Do you plan to utilize AI solely for preliminary brainstorming, basic outlines or quick social media snippets?

Or is the goal to depend more heavily on it for complete blog posts, requiring minimal human editing?

Answering these questions clarifies how you’ll use AI and whether it aligns with your comfort level regarding human input and oversight.

Knowing how much to lean on each will improve your workflow and maintain content quality.

Final Thoughts

AI content creators are an increasingly prevalent market trend.

Statista projects the generative AI market is expected to see an annual growth rate (CAGR 2024-2030) of 46.47%, resulting in a market volume of $356.10 billion by 2030.

Selecting an AI content creator should be made simpler when taking a methodical approach and conducting tests over several weeks or months to see which solution best serves your needs.

Ready to incorporate AI into your content creation process? Try PreWriter.ai, our AI-powered content writing assistant with built-in SEO advice, for free today.

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FAQ: How do I ensure the content generated by an AI creator consistently meets high-quality standards?

Search engines prioritize content that’s authentic and credible, which is why you need to make sure that AI-generated content always meets high-quality standards.

High-quality AI-generated content requires multiple steps prior to its production. A fundamental requirement lies in understanding what tools will be deployed — including their strengths and limitations — as well as what reasonable expectations can be placed upon them.

Quality control is vital before you publish your content — It should be carefully reviewed and edited to ensure it meets standard editorial requirements and aligns with your brand voice. The same must be done for AI-generated content.

To generate the best content possible, clear and organized input must be fed to the AI. This is the most basic form of user feedback.

Teaching the AI the language you use in your niche makes it much more likely to be precise and dependable.

Consistent quality often is a challenge because of the variable output of the AI. But if we have strong guidelines and assess the output regularly, we manage this quite well.

Step-by-Step Procedure

1. Understand the capabilities and limitations of the AI.
2. Develop comprehensive content guidelines that cover tone and style.
3. Carry out regular appraisals and alterations of content generated by artificial intelligence.
4. Provide the AI with properly structured input data.
5. Generate feedback cycles to boost your content’s quality.
6. Teach the specialized language and concepts of the industry to the AI.
7. Collaborate with AI specialists to devise solutions tailored to your particular requirements.
8. Stay current with the creation and evolution of AI.
9. Attain consistency with brand tone and ensure alignment with audience expectations.
10. Analyze performance metrics to pinpoint weak spots.
11. Intertwine user feedback with content refinement.
12. Develop a procedure for guaranteeing content quality.
13. Utilize AI resources to carry out grammar and style evaluations.
14. Keep up with industry changes so you stay relevant.
15. Test different AI models to achieve optimal results.
16. Foster a culture of continuous improvement and innovation.
17. Shape the content strategy with data analytics.
18. Work with the community of artificial intelligence professionals to create guidelines that are recognized as ideal within the field.
19. Set reasonable objectives for generating material.
20. Compose a content brief that furnishes all necessary and appropriate particulars for the AI.
21. Comparing the material generated by AI about specified targets and results.
22. Ensure collaboration between human authors and AI.
23. Document discoveries made for potential use in the future.
24. Recognize and spend time valuing the string of victories and the high-class milestone achievements that content has attained.

The post Key Considerations for Choosing an AI Content Creator appeared first on Bruce Clay, Inc..

PreWriter.ai is the solution your company needs. Our AI-powered content creation suite helps businesses and writers create quality material that engages audiences quickly and cost effectively.

Here, we’ll cover PreWriter’s unique selling points to help you understand just how much of an impact it can have on your content creation strategy.

• Boosted Efficiency and Productivity
• Dramatically Improved Quality
• Scalable Localization and Personalization
• Effortless Competitor Reverse Engineering
• FAQ: How can I use AI content creation to enhance my content strategy and engage my audience effectively?

Boosted Efficiency and Productivity

Manual content creation takes a lot of time and effort, both of which are finite and expensive. That’s one of the main reasons we created PreWriter.

Adding PreWriter to your content creation process can save you hours per page. It automates the time-consuming preliminary stages of content creation — things like competitor analysis, topic research, keyword sourcing and outlining — freeing up your writers to tweak the content to match your brand standards. You can then ramp up content production to build up your online presence and bring in more traffic, leads and conversions.

Benefits for businesses and writers:

Increased output: With PreWriter, you can double or even triple your content out in less time. Producing a higher volume of content gives your brand more opportunities to be seen online and in the search results.

Cost savings: Spending less time on research and drafting saves on labor costs, freeing up resources for businesses to devote to other important projects and initiatives.

Quick turnaround: Accelerating your content production helps you stay on top of current trends and market demands. Faster turnaround keeps you ahead of your competitors.

Dramatically Improved Quality

With its advanced research technology, PreWriter does more than just generate content — it helps you improve the quality in a few ways:

• It produces writer-ready content that’s well-researched, plagiarism-free and insightful.
• It generates actionable recommendations that human writers can use to tweak the final output.
• PreWriter provides buyer intent search terms to promote buyer engagement and encourage more conversions.

Benefits for businesses and writers:

Better readability: The content produced by PreWriter is clear and easy to read, which makes readers and search engines happy.

Higher engagement: PreWriter uses buyer intent search terms when generating content. This targeted messaging is better suited for your audience and increases the chances of converting.

Establish authority: Well-researched content builds trust with your audience and search engines, too. PreWriter lets you publish quality content at volume, helping to establish your brand as a trusted authority in your niche.

Ready to elevate your content development? Sign up for PreWriter and you’ll get 20 free tokens to try out the tools.

Try PreWriter Now

Scalable Localization and Personalization

If your business operates within a defined location or wants to target specific locales, PreWriter will personalize your content to connect with readers on a deeper level. The application can research specific locations and generate content unique to those areas. Want to boost awareness of your product or service by creating dozens of pages tailored to surrounding cities? With PreWriter, you can. And you can do it fast!

Benefits for businesses and writers:

Targeted marketing: Localized content lets you target the right people in the right areas. Your marketing efforts will be more efficient and effective.

Personal connection: Readers respond better to content that is tailored to their needs. PreWriter helps you personalize content to build a stronger connection between your users and your brand.

Scalability: PreWriter accelerates publishing large volumes of localized content. You’ll be able to expand your local and global outreach without overburdening your team.

Effortless Competitor Reverse Engineering

Regardless of your content’s performance in the SERPs, competitors in your industry are constantly striving to best you. With PreWriter, you can leave them in the dust. Just type in a competitor’s website URL and watch PreWriter reverse engineer your competitor’s content in seconds. After your writer makes their final changes, you’ll have content that far outperforms your competitor’s.

Benefits for businesses and writers:

Competitive edge: Understanding what your competitors do well gives you a significant competitive advantage — you’re well equipped to execute the strategies better than they do.

Insightful analysis: PreWriter gives you insights into what makes competitor content successful. Use this information to improve the quality of your own content.

Strategic planning: PreWriter’s competitor analysis will help you improve your broader content strategy and keep you ahead of developments in your industry.

PreWriter is a great solution for any business or writer that needs to keep up with the demand for quality content output. If you’re looking to expand your online presence fast, our AI content creation suite is a worthwhile addition to your content development toolkit.

You can try PreWriter right now for free and see what it can do for you.

Try PreWriter for Free

FAQ: How can I use AI content creation to enhance my content strategy and engage my audience effectively?

Artificial Intelligence (AI) has revolutionized how businesses approach content strategies. Businesses increasingly rely on AI-powered workflow automation tools like PreWriter.ai in order to speed up production time and produce engaging material more easily than before.

AI technology makes content creation much faster by quickly processing large volumes of information. AI tools can understand audience preferences and behavior to produce personalized material that appeals to readers while optimizing for SEO rankings in search engines.

AI is highly accurate, which makes it easier to create messages that address specific audience pain points. Furthermore, this automation of repetitive tasks like social media posts and articles frees up content creators’ time for more creative or strategic aspects of content production. Integrating AI into your content strategy also enables consistent publishing schedules which keep audiences interested.

AI technology uses predictive analytics to learn which type of content performs the best, looking for patterns and trends so businesses can tailor their posts according to what users engage with most. AI’s personalization algorithms ensure businesses deliver relevant messages at just the right time to reach target individuals at exactly the right time – it doesn’t replace human creativity – it facilitates it by giving suggestions of new angles for content production.

AI must be implemented into content strategy carefully for it to work successfully. As there are various AI tools out there, do your research and find tools that meet both your goals and audience’s needs. Train these tools using data, then refine their outputs until your content remains relevant and accessible to viewers. When integrating AI make sure it reflects brand voice guidelines so as to strengthen rather than dilute messaging efforts.

While it’s great at automating tasks, AI should never serve as a replacement for human writers. Your content still requires emotional appeal from human writers who understand your brand values – trust these writers with refining content generated by AI to enhance readability while keeping human characters alive in storytelling! Striking a balance between AI and humans keeps content relevant while supporting overall business goals.

Many businesses struggle to meet the increasing demands for high-quality content creation. AI content tools like PreWriter offer an effective solution by producing large volumes of high-quality material without compromising its integrity, speeding production and improving efficiency so your brand can frequently engage its target audiences.

Step-by-Step Procedure

1. Outline Clear Objectives: Outline what your AI goals are; these may include increased content output, SEO improvements or creating personalized experiences for visitors.
2. Select AI Tools That Suit Your Goals: Select AI tools that best align with your goals. PreWriter is an outstanding way of quickly producing initial drafts of SEO-friendly articles as well as other types of writing projects.
3. Gather and Prepare Data: Collect information such as audience needs, challenges, interests and engagement patterns in order to form an accurate picture of audience dynamics and engagement patterns.
4. Integrate AI With Existing Tools: Integrate artificial intelligence tools into your strategy, making sure it fits seamlessly with existing CMSs and marketing platforms.
5. Use Audience Data to Train AI Systems: Take the information compiled about your audience to train AI systems that produce highly tailored content for you and use this to train AI systems to generate highly targeted posts and promotions.
6. Create Initial Content: Make use of AI tool to compose initial drafts of content.
7. Review and Refine: After auditing AI-generated content, hand it off to writers so they can align it with your brand voice and correct any discrepancies or mistakes that arise.
8. Optimize for SEO: Leverage AI’s capabilities to generate keywords, meta descriptions and content structures with improved search engine rankings in mind.
9. Personalizing Content: Leverage AI algorithms to effectively segment audiences and customize content based on individual user behaviors and preferences.
10. Automate Publishing: Develop automated scheduling to deliver content distribution for maximum engagement.
11. Track Performance: Analytic tools allow for tracking content performance and audience engagement.
12. Adjust Strategies: Utilizing analytics data, adjust content strategies accordingly by targeting high performing areas.
13. Integrate Human Creativity: Maintain human oversight to guarantee content quality and emotional engagement.
14. Engage Your Audience: Utilize AI insights to connect with and interact with your target audience via personalized email campaigns or social media responses.
15. Continue to Innovate: Stay abreast of AI advancements and add features which could enhance your strategy.
16. Maintain Authenticity: Maintain the voice and values unique to your brand through careful content review and edits.
17. Gather Feedback: Seeking audience input can help refine and optimize AI-generated content, with real people helping shape its development and improvement.
18. Optimize Workflow: Accelerate content production using both AI efficiency and human creativity to streamline content creation process.
19. Use Predictive Analytics: Utilizing AI can assist content planners in anticipating trends and audiences for future content planning purposes.
20. Examine Cost-Effectiveness: Assess the financial benefits associated with adopting AI into content production.
21. Increase Collaboration: Facilitate teamwork between human creators and AI systems to optimize output quality and minimize output timeframe.
22. Maintain Security: In all AI operations, ensure data privacy and protection are strictly adhered to.
23. Promoting Inclusion: Utilize AI to generate inclusive content that resonates with a broad audience.
24. Regularly Update AI Tools: For maximum improvement of AI systems, update them frequently with the most cutting-edge algorithms and data sets for enhanced AI functionality.

Completing the steps above goes a long way toward guaranteeing that your AI-powered content is top-notch, captivating and poised to convert.

Do you use AI to enhance your content creation? Have you used PreWriter in your content strategy yet? Got any tips? We’d love to read your insights in the comments below!

The post What Are PreWriter’s Unique Selling Points in AI Content Creation? appeared first on Bruce Clay, Inc..

We’re officially in a new world of AI-powered efficiency.

According to IDC research, 39% of companies invest in AI primarily for operational efficiency. Many businesses are realizing other benefits of AI, including increased innovation and improved customer retention.

When it comes to the world of SEO, AI is revolutionizing it in many ways — not the least of which is content creation.

Today, there are many tools available for AI-assisted content creation, and now we at Bruce Clay are proud to introduce our own: PreWriter.ai.

In this article:

What is PreWriter?

PreWriter.ai is an application that interfaces with various AI functions — including Google — to research and produce first drafts of content. We built it on the premise that we can leverage AI ethically when we use the power of machines with the expert skills of a professional human writer or editor.

Imagine a world where producing high-quality, engaging, SEO-optimized content is more efficient, moving marketing programs forward faster and without the delays we’re used to seeing with content creation.

PreWriter makes this possible. This tool blends the art of content research and ideation with content outlines that provide an excellent starting point for writers.

How Does PreWriter Work?

PreWriter takes an input, then leverages AI’s predictive power to tailor content to specific audience segments and uses natural language processing to refine content’s tone and style, coupled with automated SEO tools for improved search engine rankings.

All you have to do is enter a piece of content into one of PreWriter’s tools (more on this later) and run it. It can be almost anything — a URL, keyword, topic, list, outline, even a complete article — and PreWriter will give you a comprehensive analysis of things like:

• Keywords
• Meta descriptions
• Related questions
• Briefs
• Outlines
• Full pages of content
• Webpage suggestions

PreWriter does the heavy lifting in the beginning stages of content development by doing thorough research and producing quality drafts to hand off to your content team.

Writers are empowered to do what they do best — infuse personality and creativity into the content to improve quality and maintain brand style, voice and guidelines.

PreWriter Features

PreWriter is a content generator, but it’s also so much more. Here are some of its key features:

Keyword Analysis: PreWriter analyzes keyword performance to give you the keywords and phrases that are likely to perform the best. You can use these insights to optimize your content strategy around and improve SEO.

Human Content Creation at Volume: In minutes, PreWriter can produce almost any type of content you want — keywords, topics, subtopics, drafts for blog posts, articles, step-by-step guides, FAQs — at volume. All that’s left to do is pass the initial drafts to your writers to work their magic.

Competitor Analysis: Competitor research isn’t very fun, but it’s a key part of a good content strategy. PreWriter can do the work for you — with just a competitor’s URL, it can quickly reverse engineer your competitor’s content, giving you insights into how you can do it better. And as most of us know, successful SEO is about beating the competition, not the algorithm.

Improvement Suggestions: One of the great things about PreWriter is its ability to suggest ways to improve your content. Not only will it find and fix any spelling and grammatical errors, but it will also give you recommendations on where to place keywords and how to write meta descriptions and header tags. PreWriter can also propose ideas on how to refine the content to be better suited for your audience. It’s a very useful tool to create content that will perform well in search engines.

Ready to give PreWriter.ai a try? Visit prewriter.ai and sign up for a free account. You’ll get 20 free tokens to try out the tools.

What’s Included in PreWriter?

PreWriter is a powerful content creation suite with many tools at your disposal, including:

Page Creator: Input a keyword, list or outline to generate a page of content with a 100x keyword list, a detailed FAQ and page profile information.

Page Profile: Input a website URL or text from an existing article to get a Page Profile Report. This report includes primary and secondary keywords, article information such as meta description, related questions and recommendations for adding content.

Refresh Article: Refresh/rewrite an existing page of content by entering source article text or a URL. Try it on a competing page.

Article Summary: Summarize an article from source content or a URL.

FAQ Generator: Input a single question into the tool to generate an amazingly detailed FAQ page. We add these FAQs to every page and blog post on our own website — and they really do rank well!

Content Translator: Quickly translate content from almost any language to almost any language. It’s a great tool to localize content for audiences in various regions around the world.

And more! Here’s a look at the PreWriter dashboard. More tools will be available in the future as we expand and improve the software.

PreWriter is a token-based system; each tool uses one or more tokens. For example, the Page Creator tool costs five tokens for a single run. Learn more about the token pricing structure here.

Check out what’s currently available in PreWriter — sign up for an account to get 20 free tokens to try out the tools.

Try PreWriter for Free

Five Reasons To Use PreWriter

1. It’s efficient and very cost-effective. PreWriter does the routine, mundane tasks for you, significantly reducing production time and costs, usually by more than 50%. You can double or even triple your writer output per hour.
2. It improves the quality of your content. PreWriter gives you advanced topic, persona, grammar and style recommendations to help you improve your content and keep it relevant for your target audience.
3. You can expand your global and local market reach. Many businesses are embracing content localization, and PreWriter can help. It supports multiple languages, helping businesses increase engagement with international audiences. It also researches and generates content tailored to a specific region to expand your local presence.
4. It streamlines the content publishing process. PreWriter excels at expediting content writing and simplifying the publishing process. It generates a list of research-backed content suggestions, giving you many topics to choose from. PreWriter then provides data, facts and other relevant information that you can integrate seamlessly into your content.
5. It empowers writers. PreWriter manages research and drafts stages of content creation, freeing up writers to concentrate on refining, adding personality and conforming to brand guidelines. PreWriter is NOT a replacement for writers or content teams — it’s a helpful resource that enables them to focus on what they do best.

Who Benefits from PreWriter?

If you’re in the business of content development, PreWriter is for you. Writers, bloggers and content creators will find it very useful. But many others will benefit from using PreWriter, including:

• SEOs
• Digital marketers
• Website owners
• Business owners/C-suite

Your website — and your target audience — will benefit from PreWriter’s ability to produce SEO-friendly content fast. Businesses will benefit from a streamlined content creation process that frees up time, money and resources to devote to other important projects and campaigns.

How To Sign Up for PreWriter

Ready to try PreWriter for yourself? Signing up is easy, plus you’ll get 20 free tokens to use the tools.

Go to the PreWriter signup screen and complete the signup by doing either of these things:

1. Click on the Google button to sign up using your Google Account, or
2. Enter your email address and desired password, then click Sign Up. You’ll get an email with the link to verify the email address before you can log in.

Once logged in, you’ll be taken to the PreWriter dashboard where you can run any of the tools with your pre-loaded tokens.

Get your free tokens

Final Thoughts

We believe PreWriter is a gamechanger in the content development process, and we’re excited to bring it to you.

One final important note: The content generated from the software is NOT designed to be a finished product. We call it PreWriter for a reason — any content produced must be handed off to a writer to review/edit for accuracy, style and tone.

Give it a try and see how it can improve your content production workflow.

FAQ: How does PreWriter integrate AI and SEO features to enhance content creation efficiency?

PreWriter.ai is built with advanced artificial intelligence (AI) algorithms that recognize language and predictive writing patterns, speeding up content production while maintaining quality. But PreWriter goes further — its AI capabilities help with keyword analysis, metadata production and structuring content to meet SEO best practices without taking hours of effort from teams of content marketers to optimize it properly.

PreWriter uses AI technology to understand complex language nuances and interpret them against SEO requirements, producing content with careful consideration for keyword density, readability and relevance — key aspects in successful content production that must be planned out carefully before being produced by AI technology alone. PreWriter makes this process faster by giving data-driven insights and real-time editing suggestions, something other software tools cannot do!

PreWriter’s unique combination of AI with SEO makes keyword research faster and more accurate. It monitors current trends and competing businesses’ moves before suggesting keywords it thinks will perform best based on predictive analytics and predictive analysis capabilities. Writers can use this info to quickly target their audiences. PreWriter also features predictive analytics capabilities which allows writers to forecast future trends so that their content strategies can adapt accordingly.

PreWriter uses Natural Language Processing (NLP) to understand the context and sentiment of content, ensuring it reaches its target audience with appropriate tones and messaging. As such, its outputs tend to be more conversational in tone — perfect for reader engagement and better search engine rankings.

PreWriter offers an intelligent solution for content creators seeking to ensure consistency and relevance while adhering to SEO guidelines. Its dynamic content strategy adjusts automatically based on real-time SEO metrics to keep content relevant and fresh while increasing both user experience and search engine performance.

Utilizing semantic SEO, where AI recognizes the meaning behind searches, PreWriter allows content creators to produce answers that directly address user intent. This increases search engine rankings and reader satisfaction rates while helping prevent keyword stuffing. PreWriter’s semantic SEO features helps content remain natural and authoritative.

PreWriter can also streamline the editing process. Equipped with real-time grammar and style checks as well as SEO optimization recommendations, PreWriter serves as an all-in-one solution that enhances productivity and content quality; ultimately resulting in faster turnaround times and more effective workflows for content creators.

Use PreWriter’s deep learning capabilities to your advantage. By continually feeding it your preferences and past performance data, users can shape its output to match your unique brand voice and style for increased engagement and SEO performance.

Step-by-Step Procedure

1. Sign up for PreWriter and log in to get to your Dashboard.
2. Launch a new project by clicking the “Start Project” button, then select the tool you want to use, such as the Page Creator tool.
3. Click the “Add New” button to start a new project. Enter a website URL, plus any primary and secondary keywords that relate to your topic (optional), then click “Generate Page.”
4. Give the content output to a writer to review and edit for tone and style.
5. Use PreWriter’s SEO analytics tool to review keyword usage and density. By adjusting according to SEO recommendations, headings, subheadings, meta descriptions, internal/external linking will also become possible.
6. Implement real-time grammar and style suggestions to boost content quality. Utilize the topic clustering feature to link related pages for improved SEO. Make use of predictive analytics to stay on top of future content trends, and apply semantic SEO to ensure the content answers user intent, query context, etc.
7. Conduct a final SEO audit to identify any optimization gaps, then export your content and finalize it for publishing.

PreWriter’s combination of AI and SEO is comprehensive, covering various facets of content production and optimization. This automated yet intelligent system ensures high-quality writing is produced efficiently while satisfying search engines and meeting user intent. By taking advantage of such cutting-edge tools, writers and marketers can vastly increase workflow efficiency and gain an edge in today’s digital marketplace.

The post Meet PreWriter: The AI Content Creation Suite That Empowers Writers appeared first on Bruce Clay, Inc..

How do you run a successful SEO content program?

A good SEO content program requires a well-structured approach that tackles everything from process to quality to tools.

Here, I’ll give strategies to help you navigate these aspects and enhance your SEO content program.

In this article:

• Creating content systems and resources
• A closer look at creating quality content
• Integrating AI into your SEO content: How to do it right
• FAQ: How do I maintain consistency and efficiency in an SEO content program?

Creating Content Systems and Resources

Creating a repeatable system for the content program keeps things efficient and organized. Here are some steps to managing the SEO content process:

1. Create Resources

Make sure everyone involved in the project has a good understanding of the company and its audience.

Some resources you might create:

• A summary of the business and its offerings.
• Persona profiles to help the team better understand the target audience.
• Information about the competitive landscape.

Let’s look at a few of these in more detail:

A. Summary of the Business and Its Offerings

A detailed description of a company’s products and services, including demos, can be helpful to content creators working on a brand’s content strategy.

Here’s why:

• Understanding the offering: It helps content creators understand the products and services offered by the company, enabling them to create relevant and accurate content.
• Content relevance: It ensures that the content created aligns with the brand’s offerings, making it more relevant and valuable to the target audience.
• Educational content: Detailed descriptions and demos can be used to create educational content that helps customers understand the benefits and features of the products/services.

B. Persona Profiles

A persona profile is a detailed description of a fictional person who represents a segment of a target audience. It helps organizations better understand their customers’ needs, preferences, and behaviors.

Here are some elements in a persona profile that can help content creators:

• Name and basic demographics: Give the persona a name, age, gender, location, occupation, education level and other relevant demographic information.
• Background: Describe the persona’s background, including whatever information is relevant like family life, career and other relevant details that help paint a picture of who they are.
• Goals and objectives: Outline the persona’s primary goals, personal and/or professional and what they are trying to achieve.
• Challenges and pain points: Describe the persona’s challenges, frustrations and obstacles that prevent them from achieving their goals.
• Needs and preferences: Outline the persona’s needs, preferences and priorities, including what they value in products or services.
• Behaviors and habits: Describe the persona’s typical behaviors and habits, and how they interact with products or services similar to yours.
• Quotes and anecdotes: Include quotes or anecdotes that capture the persona’s attitudes, beliefs or feelings about relevant topics.

C. Competitive Analysis

A competitive analysis allows content creators to understand the strengths and weaknesses of competitors’ content strategies.

This can help with:

• Identifying gaps in competitors’ content that the brand can capitalize on.
• Benchmarking the brand’s content against competitors ensures that the content stands out in the market.
• Creating content that differentiates the brand from competitors.
• Understanding the brand’s market positioning relative to competitors, informing content strategies that reinforce the brand’s unique position in the market.

2. Establish a Content Repository

Another effective way to support content creators is a content repository. A content repository is a centralized location or database where all marketing-related content is stored, managed and organized.

This content can include images, videos, blog posts, social media posts, emails and other types of content created for marketing campaigns.

A content repository serves several purposes in marketing projects:

• Centralized storage: It provides a single location for all marketing and SEO content, making it easy for team members to access and use the content they need.
• Organization and management: Content repositories often include features for organizing content, such as tagging and categorization, making it easy to search for and find specific pieces of content.
• Version control: Repositories help manage different versions of content, ensuring that team members are always working with the most up-to-date versions.
• Reuse and repurposing: By storing content in a repository, SEO teams can easily reuse and repurpose content for different campaigns or channels, saving time and resources.

Overall, a content repository plays a key role in managing marketing and SEO content effectively. You can use something as simple as Google Drive to get started.

3. Maintain the Brand Through a Style Guide

A good corporate style guide typically includes guidelines for writing, design and branding elements to ensure consistency and coherence across all communications and materials.

Here are some key components often found in a style guide that can be helpful for content creators:

• Brand identity: Defines the company’s brand values, mission and vision, providing a foundation for all brand communications.
• Color palette: Provides the colors used in the brand, including primary, secondary and accent colors, along with their corresponding color codes. This can be useful when creating graphics for articles and webpages.
• Writing style: Outlines guidelines for writing, including tone of voice, grammar rules, preferred spellings and usage of specific terminology.
• Visual elements: Includes guidelines for imagery, graphics and other visual elements used in brand communications.
• Usage examples: Provide examples of correct and incorrect usage of brand elements to illustrate the guidelines.

By providing content creators with these resources and guidelines, you can help them produce high-quality content that aligns with the brand’s image and messaging.

A Closer Look at Creating Quality Content

Creating a high-quality webpage involves several key factors. Here are some to consider and I’ll go into more detail next:

1. Establish the foundations of what goes into quality content.
2. Understanding the process of creating SEO content.
3. Coming up with great ideas.

1. Establishing the Foundations of Quality Content

Here are some ways to build quality into the process from the ground up:

E-E-A-T

Experience, expertise, authoritativeness and trust (E-E-A-T): These factors from Google’s Search Quality Rater Guidelines help search engines evaluate the quality of your content for ranking.

E-E-A-T holds significant importance for the majority of websites, but for topics falling under “Your Money or Your Life” (YMYL), it becomes paramount. The required level of experience and expertise varies for other subjects.

To sum up E-E-A-T:

• Trust lies at the core of E-E-A-T, demanding that a webpage be truthful, secure, reliable and accurate.
• Experience is the firsthand understanding of a subject, gained through direct engagement or participation.
• Expertise is the essential knowledge or proficiency required to discuss a subject.
• Authoritativeness pertains to being recognized as a leading source on a subject.

Learn more in my article: The Complete Guide to the Basics of E-E-A-T.

Journalistic Integrity

Just like journalists, content creators should prioritize accuracy and transparency. Fact-checking and citing reputable sources help establish trustworthiness and credibility.

Ensuring journalistic integrity can build credibility and trust with your audience. Here are some ways to uphold it:

• Accuracy: Verify the accuracy of your information through multiple reliable sources before publishing. Fact-checking is essential to avoid spreading misinformation.
• Accountability: Take responsibility for your reporting. Correct any errors promptly and transparently. Be open to feedback and criticism from your audience.
• Ethical standards: Familiarize yourself with and adhere to ethical standards, including not plagiarizing and following search engine guidelines.

Professional Writing Skills

Good old-fashioned professional writing skills need to come together to create cohesive articles. Professional writers and editors can keep in mind the following as they create content for SEO:

• Logical consistencies: Resolve any contradictions or conflicts in your content by thoroughly researching the topic, fact-checking claims and reviewing contradictory statements.
• Persuasive writing: Strengthen your arguments by ensuring they are well-supported, using solid research and relevant examples.
• Data accuracy: Carefully evaluate and verify the accuracy of data and statistics used in your content to avoid misinformation and flawed conclusions.
• Current information: Regularly review and update content to ensure it remains accurate, relevant and trustworthy.
• Mastering grammar: Correct grammatical errors to ensure clarity and precision in your writing, enhancing the credibility of your content. Grammarly can be a useful tool here.

• Formatting for readability: Use formatting for organized and easy-to-read content.

By addressing these aspects, you can enhance the credibility and integrity of your writing.

Helpful Content

Google wants to rank content that is helpful and adds something of value. Here is a summary of Google’s guidance on helpful content:

Self-assess your content: Evaluate your content against the questions Google provides which focus on originality, completeness, value and quality.

Focus on people-first content: Create content primarily for people, not just for search engine rankings. Ensure your content is useful, demonstrates expertise and provides a satisfying experience for readers.

Avoid search engine-first content: Avoid producing low-value, automated or shallow content solely for SEO purposes.

Ask “who, how, and why”: Consider the creator, creation process and purpose of your content. Ensure authorship is clear, disclose the use of automation or AI in content creation and create content primarily to help people, not just to manipulate search rankings.

Provide a great page experience: Focus on providing an overall great page experience across many aspects, as Google’s core ranking systems reward content that provides a good page experience.

By aligning your content creation efforts with these guidelines, you can improve your content’s performance in search results and create more valuable content for your audience.

2. The Process of Creating Quality SEO Content

It can be useful to think about the process of how you go from idea to final product. Here are some general steps for creating impactful SEO content:

1. Idea generation: Find ideas from various sources within your organization.
2. Keyword research: Create a seed list of keywords and refine them using keyword research tools.
3. Organization: Plan where the content will go on the website and how it fits into the site structure.
4. Competition analysis: Analyze top-ranked competitors for your target keywords to understand what search engines consider relevant and quality content.
5. Content creation: Write the content based on the targets identified in the previous steps and follow a defined process for creating quality content.
6. Expert review: Have the content reviewed by subject matter experts and editors to ensure accuracy and quality.
7. Optimization: Optimize the content for SEO, including on-page and technical optimization.
8. Repurposing: Repurpose the content into other forms, such as e-books, webinars or videos.

Following these steps creates a repeatable process in your SEO content creation efforts.

3. Coming Up with Great Content Ideas

Coming up with content ideas can sometimes feel like a daunting process. When you have a system in place, you quickly realize there are many places to get inspiration.

Here are some to consider:

• Keyword research: Conduct extensive keyword research to understand your target audience and the type of content they’re looking for. Use this research to guide your content creation process.
• Search results: Analyze the content ranking on the search results for your target keywords. Use this as inspiration to create original and engaging content that stands out. SEO tools like our own SEOToolSet® can help you monitor rankings through a ranking report, and can even monitor your competitors.

• Subject matter experts: Identify experts within your company or client’s company who can contribute valuable insights and expertise to your content. Engage them early on in the process. Build a list of SMEs and their areas of expertise. Use them for ideas, expert quotes and as a sounding board for your content.
• Team ideas: Create a system for SMEs to submit content ideas easily. For example, a simple survey via Google Forms can work.
• Sales, marketing and customer insights: Talk to the sales and marketing teams, as well as directly to customers to gather ideas for content that addresses their needs and pain points. AYTM can be a helpful tool.
• Competitors: Study your competitors’ content to get ideas and inspiration. Note the topics they’re covering and how they’re approaching them. See: How to Do Competitor Research for SEO.
• Existing content: Remember that content repository I talked about earlier? This can be a treasure trove for ideas. Repurpose existing content assets, such as training materials, podcasts, videos and customer service logs to create new webpages or guides.
• The website: Repurposing existing webpages into new ones can be a strategic way to create fresh content. By identifying URLs on similar topics, you can consolidate them into a comprehensive guide. This approach maximizes the value of existing content and can inspire new ideas for your website.

Integrating AI into Your SEO Content: How to Do It Right

AI tools are just that: Tools to help you gain efficiency. But use it with caution, especially when generating content for SEO. Remember — AI-generated content is a tool, not a solution.

As we have learned, Google is working on systems to weed out AI content that adds little value to its search results.

Here is a four-step process for integrating AI content into an SEO strategy the right way:

1. Keyword selection: Identify relevant keywords, synonyms, related keywords, long-tail keywords and FAQs to create a preliminary outline for the content.
2. The content-generation stage: Prompt the AI tool to generate some content based on the outline and specific parameters such as persona type, target audience, tone of voice, formatting and other quality criteria. This can be used as a more in-depth outline for what you will include.
3. Professional content writing and editing: Edit the AI-generated content using additional research and subject matter expertise to provide unique points of view, original information, external data sources and imagery. Proof for accuracy, tone, grammar, flow and adherence to brand guidelines. Consider multiple rounds of editing, especially for complex topics.
4. Content optimization: Further optimize the content by integrating the keywords throughout as needed.

We’re launching our own AI tool for SEO content that streamlines the content development process and makes the pre-work for writers more efficient. Learn more about PreWriter.ai and pre-register to get on the notification list when it launches.

AI Pitfalls to Avoid

AI-generated content presents challenges. Here are some pitfalls to avoid when using AI tools:

• Redundancy
• Poor grammar
• A lack of personal experience
• A generic approach

Differentiating between valuable content and long, ineffective articles can be difficult — especially for less-experienced content creators.

This is why AI content requires professional editing and should be treated as a rough draft. Combining AI tools with human review is the most effective approach.

Google’s March 2024 updates reduced unhelpful content in the search results by up to 40%. Many sites were negatively impacted, with some completely de-indexed.

Google’s focus is on AI-generated content and websites that produce content at scale to boost search rankings. Google’s goal is to combat content that lacks value for users, including content generated by AI tools that stitch together information from the search results.

Google emphasized the importance of creating content that adds something unique to the conversation, even when using AI tools.

SEOs should assess their methods and ensure they are producing quality, people-first content to remain visible and relevant in search results.

Regular SEO audits, adherence to best practices and tracking progress are crucial for maintaining high rankings and building a lasting online presence.

See my article on Google’s March 2024 updates for more insights on this.

Final Thoughts

In the fast-paced, ever-changing world of SEO, one thing has remained constant: quality content.

By implementing the tips and strategies outlined in this article, you can elevate your SEO content program, drive organic traffic and achieve lasting success in the search results.

Our SEO experts can help you build a quality SEO content program that improves your visibility and credibility.

Schedule a free consultation now

FAQ: How do I maintain consistency and efficiency in an SEO content program?

A successful SEO content program must be consistent and efficient to maintain high search engine rankings and visibility. These strategies will help you build an SEO content program that works.

Understanding SEO Content Basics
First, you need to understand the basics of SEO content. Familiarize yourself with how search engines index and rank pages. Search engines prioritize content that is well-researched, trusted, regularly updated and user focused. Understanding this will help inform your SEO content program. You’ll want to audit and refresh your content routinely to maintain quality and relevance.

Strategic Planning and Goal Setting
Define clear, measurable goals for what you hope to achieve with your content. Are you trying to generate leads? Increase brand awareness? Educate your customers? Identifying clear content goals helps you plan strategically as you develop your content. This direction helps in maintaining focus and assessing the effectiveness of your SEO strategies.

Content Calendar Development
A content calendar is a very helpful tool to maintain consistency and efficiency. It should outline what type of content you want to publish, when to publish it and where it will be published. A detailed calendar helps you figure out how to distribute resources effectively, ensuring a steady stream of content.

Quality Control Systems
Quality control measures are needed to keep your content performing at a high level. Review content regularly to determine what is underperforming and needs to be refreshed. These audits also keep your messaging and branding consistent.

SEO Tools and Analytics
SEO tools like Google Analytics, SEMrush, Ahrefs or SEOToolSet® give you data and insights to help refine your content strategies. Use these tools to track your content performance and develop an understanding of audience behavior. The insights you get will inform the direction of your SEO content program.

Training and Team Development
It’s extremely important to train your team to be consistent in SEO. This means providing continuous education and SEO training to keep team members current with the latest SEO trends and best practices. A well-informed team is the key to building a successful SEO and content program.

Optimization Techniques
Successful content must be optimized for both users and search engines. This is done by incorporating your target keywords naturally throughout your content, improving site speed and building your site to be responsive across all mobile devices.

Feedback Integration
Gather feedback from your stakeholders — this includes readers, customers and your internal team — and implement it into your program. Feedback helps you make improvements and adjust your strategy accordingly to better meet the needs and expectations of your audience.

These strategies will help you build a consistent and efficient SEO content program that gets better results — more traffic, visibility and higher search engine ranking.

Step-by-step Procedure

1. Do a comprehensive audit of your existing content.
2. Determine what you hope to achieve with your content and set clear, measurable goals.
3. Create a detailed content calendar that outlines what, when and where your content will be published. Build your calendar so that it aligns with audience engagement patterns.
4. Implement quality control processes to maintain content quality and consistency.
5. Provide ongoing SEO training and education for your team.
6. Ensure all content is optimized for users and search engines.
7. Encourage your stakeholders to provide feedback and use it to refine your strategy.
8. Review and refresh content regularly to maintain quality, relevance and ranking.
9. Research your competitors and analyze their strategies to help inform your own strategy.
10. Align content topics with user interests and search trends.
11. Prioritize developing valuable and informative content that addresses user questions.
12. Track content performance by using SEO tools and adapt your strategy as necessary.
13. Consider adjusting the frequency of content publication based on analytical insights from SEO tools.
14. Expand your reach by collaborating with other content creators.
15. Frequently evaluate your SEO content strategy, identify what works and what needs improvement, then adjust as necessary to keep it current and effective.

The post Crafting High-Quality SEO Content: A Comprehensive Guide appeared first on Bruce Clay, Inc..

Many brands are using AI-powered content in their SEO and programs with great success.

AI-powered content creation is accelerating marketing plans, increasing efficiency, boosting the speed at which websites can rank and ultimately, lifting revenue.

But continuing to create high-quality content cannot be overemphasized in a world where AI can spit out thousands of words in minutes.

And improving AI content quality doesn’t just mean editing grammar; it requires relevance, engagement and technical mastery – all combined into one.

So how do you refine the quality of AI content? I’ll outline seven ways to start.

In this article:

• Relevance
• Coherence
• Style
• Substance
• Standards
• Takeaways
• Optimization
• Quality content is still in our hands
• FAQ: How can I refine the quality of AI content to improve SEO and engagement?

1. Relevance

Understanding both the audience and the purpose of the content are fundamental in crafting effective content. This has always been the case in SEO.

You want to tailor content specifically to target audience needs – what is it they are trying to accomplish? Can you provide thorough and complete answers across their customer journey online with your content?

This starts with keyword and topic analysis to set the foundation for your content’s direction. This happens prior to the AI-generated content output.

2. Coherence

Once you have a draft of the AI content, it’s important to first refine the content by addressing consistency and coherence. For some AI content tools, cohesion is not their strength.

Every paragraph or sentence must connect seamlessly, providing a narrative for readers to follow.

Focusing on clarity plays a pivotal role in helping AI content to make its point, otherwise, its purpose can become lost in translation and lose reader engagement altogether.

3. Style

Word choice, syntax precision and voice/tone all play critical roles in content quality.

AI can come pretty close to getting this right, but it’s not foolproof. The human touch works to ensure that the brand voice is preserved in every sentence.

And then you have to format the text, which plays a subtle, yet significant role.

Content that is easy to read (short paragraphs, simple language, bulleted lists, appropriate headers), and that also clarifies technical terms makes its message accessible to a broader audience.

4. Substance

Well-researched content lends credibility and authority and elevates it from mere opinion or information to an informed analysis.

Include data points from relevant sources when possible to support your points. AI is not perfect at citing research yet, so this step is critical for the editor. Reliable, relevant sources add greater value.

In addition, you want to strengthen the content with first-hand anecdotes and/or by demonstrating experience in the subject matter.

Establishing author credibility provides added trustworthiness that lends authenticity to its creation.

5. Standards

Standards in content creation cannot be compromised just because we are using AI. Adherence to legal and industry norms ensures integrity and trustworthiness for readers as well.

Bottom line: Whatever you were doing before to ensure quality standards in your particular industry, continue doing that.

6. Takeaways

Section takeaways and summary conclusions can have a powerful, lasting impression – and help make sense of all the information you are presenting.

A compelling section takeaways or conclusion should recap key points and, where applicable, offer a call to action encouraging readers to explore further with either topic or brand.

7. Optimization

SEO is critical for content’s ability to rank in the search results.

From keyword selection to content word count, meta tags and readability checks, optimization techniques ensure content has a chance to compete in the search results.

Quality Content Is Still in Our Hands

As businesses, we still have an ethical obligation to create quality content.

As every marketer in the world now has access to AI content creation, we know that AI content will soon fill the pages of the search results.

As part of that ecosystem, we need to ensure that our webpages still offer value, and are competitive enough to rank.

Make no mistake: If AI garbage starts dominating the search results, Google will figure out a way to take out the trash.

It’s best to be ahead of the game by continuing to produce quality content, even though we now have easier access to quantity.

By adhering to some of the criteria outlined in this article, AI content not only saves us time, but also becomes quality content for our brands.

FAQ: How can I refine the quality of AI content to improve SEO and engagement?

If you’re using AI to generate content, your writers must refine it to make it more engaging and match your brand voice. Refining your AI content improves its quality, but it also improves your SEO and user engagement.

Let’s look at the ways you can elevate the quality of your AI content.

First, you need to understand your target audience. What are their needs, challenges and motivations? This understanding helps you tailor your content so that it matches the intent of your users. Matching user intent makes your content valuable, informative, and engaging — just be sure to incorporate your relevant keywords into it.

A good starting point in refining AI content is to optimize your headlines. Attractive headlines catch the attention of your users and encourage them to click through to your content. Optimized headlines increase your click-through rates.

Next, refine your AI content so that it has a clear and coherent structure. This includes incorporating logical headings and subheadings to keep it organized. When your content is well-structured, users and search engines can easily read it, which helps improve user engagement and SEO.

You can improve the quality of AI-generated content by incorporating natural language processing (NLP) techniques. NLP helps search engines better understand context and sentiment, plus it makes your content more relatable to your audience by making it more conversational.

Improve your AI content by including multimedia elements like images, videos and infographics. Your visitors are likely to spend more time viewing your content when it has visually appealing elements.

Engaging your audience doesn’t end with content creation — you have to promote it and get it out in front of their eyes. Post your content on social media platforms and connect with your audience. Encouraging them to amplify your content through likes, comments and shares. This helps increase user engagement.

Tools like Google Analytics 4 can help you monitor the performance of your AI content. Track important metrics such as bounce rates, time on page and conversion rates to improve your content strategy so that it better meets the needs of your audience.

Staying informed of the latest SEO strategies and trends helps you further refine your AI-generated content. Keep the natural flow of your content and make sure it is easily readable. This will improve your SEO and keep your users happy.

Step-by-Step Procedure:

1. Understand your target audience, their preferences and search behavior.
2. Generate content through an AI Content Gene
3. rator like PreWriter.ai.
4. Write a unique headline optimized with target keywords to capture your audience’s attention and encourage them to click to your content.
5. Create a clear content structure by using logical headings and subheadings.
6. Incorporate keywords naturally into your content. Avoiding keyword stuffing.
7. Improve user engagement by including multimedia elements such as videos, images and infographics.
8. Refine the context and sentiment of your content through natural language processing techniques.
9. Include internal and external links in your content to relevant, authoritative sources.
10. Use schema markup to help search engines better understand what your content is about.
11. Optimize your content so that it loads fast and is mobile-friendly.
12. Proofread your content and edit to fix grammatical errors or typos.
13. Monitor how users interact with your content with analytics tools like GA4.
14. Track important metrics such as bounce rates, time on page and conversion rates.
15. A/B test your content and headlines to see what performs best.
16. Regularly update and refresh content to keep it relevant.
17. Promote your refined AI content through social media.
18. Engage with your audience through comments, likes and shares.
19. Incorporate white-hat SEO techniques to avoid being penalized by search engines.
20. Encourage users to generate content to build authority and trust.
21. Periodically audit your SEO efforts to determine how well you are doing and where you can improve.
22. Acquire backlinks from reputable websites to improve authority.
23. Stay current on SEO trends like voice search optimization and implement them into your content to improve quality and relevance.

The post The AI Content Quality Discussion: 7 Steps To Improve AI Content appeared first on Bruce Clay, Inc..

Google told Search Engine Land it would reduce unhelpful content in the search results by up to 40%.

In addition to sites that were negatively impacted by the core update, Google unleashed a slew of manual actions on sites that violated its most current spam policies.

Some sites were completely de-indexed. Many of these sites were likely driven by AI content.

via GIPHY

After an initial analysis of the updates and Google’s documentation, I am going to share what’s going on with a large part of the latest updates. In this article:

The Focus Is Largely on AI Content

Are you using AI content for your website? Now is a good time to evaluate your methods (if Google hasn’t already done that for you in its latest core update.)

If you sailed through this last update, does that mean you are immune? Probably not. Google’s algorithms continue to evolve, and Google’s main goal is to take out the trash.

With the rise in popularity of AI content in recent times, Google knew it had a looming problem on its hands.

I discussed at Search Engine Land a while back that AI content could create a world where the quality of an answer in the search results would be average at best — only as good as the AI would allow.

If you consider that many AI content tools are connected to the web, the AI is reading its own generated content to come up with ideas for more generated content.

Google has faced quality problems like this before. Over the years, Google has combated many different tactics that degrade its search results.

This is just another example of something that has become “spam” – AI content. But there are still ways to do it right.

What Google Is Now Saying About AI Content

So what did Google have to say about AI content in its recent announcements?

Here, Google talks about how it is addressing the “abusive behavior” of using AI content:

To better address these techniques, we’re strengthening our policy to focus on this abusive behavior — producing content at scale to boost search ranking — whether automation, humans or a combination are involved.

There’s a lot to unpack in that one statement. Let’s break it down.

Producing Content to Rank: Is It Spam?

Google says it is targeting content at a scale that’s intended to boost search rankings.

But isn’t all content created for SEO intended to rank?

Google has an opinion, but doesn’t go into too much detail:

There are some things you could do that are specifically meant to help search engines better discover and understand your content. Collectively, this is called “search engine optimization” or SEO, for short. Google’s own SEO guide covers best practices to consider. SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.

It sounds like what Google is saying is that SEO is an afterthought.

Google seems to downplay SEO so that people follow its guidelines for creating helpful content first, then tack on SEO to make it perform better.

Sounds logical.

Except we all know that SEO isn’t just an add-on and that we first start with keyword research and trending topics to capitalize on the success of content before creating new content.

So, again, the question is: Aren’t we already producing content to boost search rankings?

Here’s what I think: Automated mass production of content with no regard for adding value is the problem.

Human-Edited AI Content: Is It Spam?

Google says it’s targeting websites with content that is totally automated, written by humans or a combination.

So AI content can be bad even when there is a human touch to it. That means if you are using AI tools, tread carefully.

AI tools are not inherently bad but abusing them is.

Here, Google talks more about the idea of “scaled content abuse”:

The first bullet is key: You can use AI tools all you want, and you can edit AI-generated content all you want, but if you’re not adding something unique – an expert perspective, personal experience, etc., then your content could be a fair target for Google enforcing its spam policies.

The third bullet elaborates: Don’t use AI tools that merely stitch together the information in the search results into a new article without adding some extra value.

It is fine to take keywords, make a list, make a unique outline, and from there devise your own content … just do not plagiarize or create generic content.

Even before the use of AI, content creators would look at the top-ranked pages as research for what they write.

However, even that has potentially caused an existential crisis for Google. Others have written about the downward spiral of the quality of the search results, and Google has been ramping up efforts to surface better content.

In a nutshell, you need to have something original, regardless of how you create the content.

The main point here is to differentiate your content. What is happening with AI content is generic content that doesn’t add anything new to the conversation.

So, What Is Content Spam Now?

Google’s job is to weed out the garbage no matter how the content is created. So it will lean heavily on its algorithms to identify what is quality content.

Google has taken many approaches to this in the past, and it will continue to evolve. In its latest iteration, Google has clarified what spam content is, and had this to say recently about AI content and new spam policies:

What methods might Google use to further determine quality?

Many things. Perhaps high bounce rates, poor sentiment in reviews, low site trust, a high degree of similarity to other documents, no inbound mentions and lack of website maintenance.

Google also had this to say:

SEL spoke to Google, and a Google rep clarified:

What are examples of pages that pretend to have answers but fail to deliver? Tucker [a Google rep] explained that those are the pages that start off by stating it will answer your question, lead you on with low-quality content, and never end up giving you the answer to your questions:

• “Our long-standing spam policy has been that use of automation, including generative AI, is spam if the primary purpose is manipulating ranking in Search results. The updated policy is in the same spirit of our previous policy and based on the same principle. It’s been expanded to account for more sophisticated scaled content creation methods where it isn’t always clear whether low quality content was created purely through automation.”
• “Our new policy is meant to help people focus more clearly on the idea that producing content at scale is abusive if done for the purpose of manipulating search rankings and that this applies whether automation or humans are involved.”

Surviving Google’s Algorithms

We are in the midst of another shift in SEO, where we continue to define quality.

There is no room for flying low under the AI radar or it’s a certain crash. It’s vitally important that organizations remain white-hat current on changes related to SEO requirements to remain visible and relevant within search results.

Assess and Pivot

For the near future, protection is job No. 1. Navigating changes in search algorithms requires businesses to periodically reevaluate their SEO tactics.

We recommend comprehensive SEO audits to surface any current or potential threats.

Adjusting to algorithm updates, adapting to rules as they change, and abandoning manipulative tactics even if they once worked are all key parts of maintaining high rankings in search engines.

Adopt Best Practices

Adopting best practices is indispensable to top rankings. Just because it is an SEO practice in your industry, doesn’t mean it is good.

Yes, that’s a bit obvious but if everyone did it then there would not be chaos over these updates.

The zone of acceptance is like a water balloon – shifting shape as the rules change. Adhering to core principles can make you almost immune to algorithm updates.

Create Quality Content

Quality content remains key in building a lasting online presence.

By producing user-centric content that offers something unique and of value, you can build trust, authority and credibility within your niche, not only helping with algorithm changes but also strengthening your overall online presence.

Spend time thinking about and creating helpful, people-first content.

Relevant topics are key for maintaining audience engagement and producing high-quality content that resonates with audiences.

By understanding your target audience’s needs and conducting extensive research using SEO tools, you can quickly locate trending or pertinent subjects that resonate with them.

But just be sure you are adding something unique to the conversation, and it’s not a “copy/paste/reword” approach.

See my AI content beginner’s guide if you want to continue leveraging AI’s benefits in your content creation.

Track Progress

Taking a set-it-and-forget-it approach to publishing content will harm you in the end.

As Google releases core updates, you need to understand how your site is faring after the dust settles.

You must use analytics tools to see what is working. Monitor progress, identify issues and pivot as needed.

Have you been impacted by Google’s March updates? Our SEO experts can help you get your SEO program back on track. Reach out to us today.

FAQ: How can businesses search rankings survive Google’s explosive March core and spam updates?

Google’s constant algorithm updates can wreak havoc on a business’s search rankings. The good news is you can implement certain strategies to survive Google’s explosive March updates and be prepared to handle any future update. Let’s go over them:

Understand Google’s updates: Familiarize yourself with the specific changes introduced in the March core and spam updates. Always stay current on the latest algorithm updates and adapt your SEO strategy accordingly.

Enhance website content: Craft high-quality, engaging content that caters to your target audience’s needs. Identify keywords that are relevant to your audience and naturally incorporate them. Make sure your content provides value and addresses pain points for your users.

Focus on site speed: User experience is one of the biggest ranking factors in search engines, and site speed is a critical component of that. Google prioritizes fast-loading pages, so focus on improving your website speed by compressing images, reducing code and utilizing caching techniques.

Improve mobile experience: Google has moved to mobile-first indexing, meaning that the search engine will prioritize mobile versions of webpages for ranking. Optimizing your site to be mobile friendly improves user experience, ensures your pages load faster and provides a consistent experience across platforms. Improving in this area will help your website survive any future update.

Build authoritative backlinks: A solid backlink profile tells search engines that you are an expert in your field. You can build high-quality backlinks by reaching out to industry influencers or websites for guest blogging opportunities. When your content is great, other people will naturally start to link to it and help establish your brand as a trusted authority.

Optimize on-page elements: Optimizing the on-page elements of your site is a great way to survive Google updates. Why? On-page optimization keeps your site relevant, ensures your content is useful for your users, improves user experience and when done right, it improves your search engine ranking. On-page elements include things like content, images, videos, meta tags, title tags, headers and URLs. Optimizing these elements helps search engines understand what your content is about. The better they can understand, the better your chances of earning high ranking.

Leverage social media: Social media is a powerful marketing tool to engage with your audience and get the word out about your brand. It can attract a wider audience to your content and website, improve your online presence and positively influence search ranking through social signals (likes, shares, comments, etc.).

Monitor and analyze performance: Utilize web analytics tools to track your website’s performance and make data-driven decisions. Continuously monitor your keyword rankings, organic traffic and user behavior and look for ways to improve your strategy.

The rules of SEO change every day for everyone, but with these tips you can futureproof your website to survive any future algorithm update.

Step-by-Step Procedure

1. Stay up to date with Google’s algorithm updates, including the March core and spam updates.
2. Analyze your website’s content and improve its quality, relevance and optimization for targeted keywords.
3. Do thorough keyword research to find the keywords your target audience is searching for. Incorporate the keywords into your content throughout your site.
4. Always evaluate your content strategy. Optimize your content to match search intent and provide value for your users.
5. Evaluate your website’s speed and optimize it by compressing images, reducing server response time and leveraging caching techniques.
6. Optimize your website to be mobile-friendly and responsive. Provide a seamless experience across all devices to significantly improve user experience.
7. Work to acquire high-quality backlinks and build a solid backlink profile to establish your brand as a trusted authority.
8. Optimize on-page elements such as content, imagery, videos, meta tags, title tags, headers and URLs. Be sure to include your keywords into these elements.
9. Connect with your audience on social media platforms. Utilize social media to promote your content and encourage your audience to like, share and comment.
10. Monitor your website’s performance using web analytics tools, tracking keyword rankings, organic traffic and user behavior. Adjust your SEO strategy as necessary.
11. Regularly audit your website to identify technical SEO issues. Promptly fix any broken links, duplicate content, or improper redirects you find.
12. Always stay updated on the latest trends and best practices in SEO. SEO training is the best way to do this.
13. Engage with others in your industry by participating in forums, guest blogging, or collaborating with influencers. This is a great way to increase your online presence and establish trust.
14. Struggling to adapt to algorithm updates? Losing traffic and ranking after a core update? You may want to consider hiring a reputable SEO agency or consultant. Our SEO experts can work with you to get better results from your SEO — just let us know how we can help.

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