Hi Cassandra,

Thanks for your comment! Trends are always hard to identify and will vary across each social platform. However, right now, we see a large push towards authenticity. People want to see real people sharing their experiences and doing so in a captivating way. It all comes down to storytelling – being able to hook the audience and entertain them enough to keep them engaged from beginning to end. Content creators need to become excellent storytellers.

It’s also a good idea to pay attention to leaders in each social platform space. For example, Adam Mosseri (the head of Instagram) will post content about what creators can do to leverage each update they roll out. Following his posts is key to staying ahead on Instagram. Adapting to what each social algorithm prioritizes ensures your content is seen by those you want to see it.