100% agree, Tony! That was my favorite part of this presentation: Think of your self as smaller, and then get to work! Don’t write off your own potential because you don’t have Walmart’s budget. There’s a lot that great marketers can do that requires little or no budget. Do you have any small business marketing strategies that have been working for you?

Mark: Thanks, it’s great to hear you are reading and learning from our blog. That’s our mission!

Repurposing content works well because it’s your original material and doesn’t have to be created from scratch. You can try curating content, too — finding relevant content others have produced and summarizing/combining/adding value with your own words. You may want to check out Bruce’s new book “Content Marketing Strategies for Professionals”; it has many more ideas (http://bit.ly/cmstrat). Thanks for commenting & being a fan. :)